Google Ads: Great If You Can Bleed
Google Ads is still powerful — but it’s pay-to-play.
Cost-per-click for pool service terms in competitive areas like Phoenix or Dallas can hit $15–$40. That means one bad lead can cost you a bucket of tabs.
Here’s how to win:
Target local intent: Use exact-match keywords like "pool cleaning Scottsdale" — not just “pool service.”
Use location ad extensions to dominate maps + paid.
Qualify your traffic fast with form previews, price estimators, or callouts like “starting at $X.”
And be ruthless with negative keywords. If someone’s searching “how to clean a pool myself,” block it.
💡 Pro Tip: Bid high on "emergency pool repair" — low volume, high conversion.
Meta Ads (Facebook & Instagram): The Sleeping Giant
Most pool pros ignore Meta because it's not "search" — that’s a mistake.
Meta is interruption marketing. You’re not waiting for someone to Google you — you’re showing up in their feed, on their time, with a scroll-stopping hook.
What’s working:
Video ads with real techs, scummy green pools, or before/afters
Seasonal hooks: “Is your pool ready for summer?” or “Pool guy ghosted you again?”
Lead forms native to Meta — make it frictionless
You can get pool service leads on Meta for $8–$15, depending on market and creative. That’s less than 1/3 the cost of Google in many cities.
💡 Pro Tip: Use “neighborhood targeting” + homeowner income brackets to filter tire-kickers.
Member spotlight
Meet Kyle – from couch to 10K
Kyle joined the group just 4 months ago and recently completed his first 10K! Here’s what he had to say:
Got someone to nominate?
Training tips
Beat the heat: 3 summer running hacks
Run before 8 AM or after 6 PM to avoid peak heat
Freeze your water bottle the night before
Use SPF 50 sweat-proof sunscreen (yes, even on cloudy days!)
For more tips
In case you missed it
Weekend run recap
Check out the photos from last Sunday’s hill session!
Get involved
We’re planning the July 10K Fun Run!
Want to volunteer, co-organize, or design race-day tees? We’re looking for help across logistics, hydration stations, and media.
That’s it for this week.
Keep showing up, keep cheering each other on — and as always, run happy! 🏃♂️💛
The Stride Neighbors Team
P.S.
New here? Check our Welcome Kit and get matched with a pace buddy!